Online Dating Increasing In The UK

Dating sites are used more and more throughout the UK, with recent reports suggesting the use of such sites is continuing to rise.
Comscore, an internet monitoring and research company, reported a 16% rise in online dating use in the UK two months ago, and recent reports suggest that increment has risen to around 20% since the Comscore report was put out.

It’s an illuminating statistic, particularly when you consider the fact that usage for the rest of the wolrd is said to have dropped by 1% since this time last year.

So what it is about online dating that makes it so much more popular in the UK?? It could be that the British people, as a whole, are either less confident about instigating personal interactions. Or it could be that they are more socially aware, which makes them more nervous about a potentially socially awkward situation.

Alternatively, it could be because of the drop in the use of dating sites in America. With the US market producing more competition and a dropping usage rate, many of the big dating companies (of which there are many) are putting more focus, effort and money into campaigns in the UK. If you live in the United Kingdom you can see this already, with a higher percentage of adverts for large American companies such as e-harmony.

Another potential reason could be the high level of use of social media and similar sites amongst younger generations in the UK. Meeting via the internet, social media or dating sites has become far more socially acceptable in the UK, and so the use of such sites has far less of a social stigma than in previous years.

The huge variety of dating sites could also be a potential reason for their popularity in the UK. Regardless of whether you’re searching for men seeking women, men seeking men or just for a casual relationship, you’ll be able to find sites catering for it on the internet.